Amie is a wine created for friends, by friends. Born out of the COVID-19 lockdown, the wine originally launched in the UK with a rosé in June 2020. The label artwork is created by Australian artist Jessica Yolanda Kaye. The brand has since expanded their range with red and white varieties. I continue to design and maintain branding and packaging for all wine and consumer assets as well as design all e-commerce marketing, PR & media assets and social media activations. In the summer of 2022, amie wine studio was opened in London, UK. I worked with the team to develop assets such as menus, invites and other pop-up installations. Photography: Abbie Roden