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Frye: Joshua Tree
This shoot was art directed for The Frye Company. I also worked with the brand manager to produce this mid-season shoot in Joshua Tree, California. All images are used for Frye’s social media, web and email marketing.
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I wanted the landscape to help highlight the details of the products.
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CREDITS:
ROLE: Campaign Art Direction CAMPAIGN PHOTOGRAPHY: Abbie Roden STILL LIFE PHOTOGRAPHY: Stephanie Russo STYLING: Kasia Berg MODEL: Megan Adelaide Vega