In Fall 2016, The Frye Company launched The Modern Icons Collection featuring reimagined classics like Harness, Engineer, Combat, Western, & Campus styles. Inspired by these products, the FW/16 Campaign re-imagines timeless American characters and portrays those icons in striking, modern portraits. Dylan Penn, Boyd Holbrook, Jon Batiste, and Halsey revive classic icons such as: the American beauty, the rebel, the music man and the rocker.
A still life shoot for the Modern Icons Collection, where I helped with the Art Direction and production team, accompanied the main photography. I worked with my team on the creations of a printed magalog, out of home advertising, website launch and printed/digital ads. All of which showcase these iconic products in a strong, contemporary approach.
CREDITS:
ROLE: Art Direction of Still Life Photography, Magalog, Advertising and Web Design. CAMPAIGN ART DIRECTION: Wednesday Agency CAMPAIGN PHOTOGRAPHY: Bjorn Iooss STILL LIFE/PART MODEL SHOOT: Maxime Poiblanc STYLING: Melanie Ward MODELS: Dylan Penn, Boyd Holbrook, Jon Batiste and Halsey DESIGNERS: Lina Ahn & Ionut Radulescu