This shoot was art directed and produced for The Frye Company’s 2018 launch of apparel. It’s one of my favorite projects I’ve worked on for Frye. Shot on location in New Mexico, I found great locations that fit with the brand DNA. We used social influencers Lauren Johnson of @discodaydream and Caityln Warakomski of @howdoyouwearthat. Images were used for accompanying apparel lookbook, web, social and email marketing.
CREDITS:
ROLE: Campaign Art Direction, Location Scout, Stylist and Shoot Producer as well as designer for all graphics CAMPAIGN PHOTOGRAPHY: Abbie Roden STILL LIFE PHOTOGRAPHY: Stephanie Russo MODELS: Lauren Johnson and Caitlyn Warakomski